The money pot's awaiting you! Here comes the rainbow.

Money…money… money! That’s what makes the world go around. For a few months now I have been reading these ads in the newspapers how one can earn thousands sitting at home… part time/full time etc. Without fail there would be these small classifieds. I was intrigued. Oh well I thought with glee… may be I could get a nice income sitting at home. So today (since I was feeling especially lucky…. My feeling lucky and being lucky has abs no connection) I called this girl up. She told me how LUCKY (see even she thought it was my lucky day) I was, that they had an orientation programme just this afternoon and I should attend it. She just wouldn’t divulge any details about the product etc. She told me that the entrance fee was just Rs.30. As that was very reasonable I decided to attend the programme. One should note how carefully they guard the identity of their product till they have herded the unsuspecting people inside the conference room. So I paid the enrolment fee and got myself enrolled. Then went in to attend the programme. I never thought I would see live what I normally get to see on the telebrands shopping channels… where they speak about how extremely good a product it is and that there has never been and will never be another.
So this speaker comes up and tells us how he made it big. He came from a lower income group and used to live in a “chawl” and never thought he would buy an apartment of his own and then this company happened and today he had an apartment of his own, has traveled to foreign shores..etc..etc and etc.
Then there was a huge line of people who had used the products and how it had helped them lead a healthy life…. Then again the same people telling us how after a healthy life the same company has made them wealthy…. (don’t know about the wise as yet ).
As an outsider what I found most interesting were the speakers. Talk about marketing. It was a lesson. Bring on the middle class… people who don’t speak English well… they speak to you in hindi and this gets the lower/middle class/housewives. Throw in a CA so that the educated ones are hooked. When the middle class people hear about an all expenses paid trip to say Goa, it will definitely excite them . For some it’s a dream to even get away from Mumbai. Away from their humdrum lives…. Away from the crush of bodies that try to fit into a 10x10…. Just to be away from people.
It’s quite remarkable that these companies use just one basic of psychology to grab people. That’s body language. They point to the fact that the people who are sitting in that room with their arms crossed are close minded people and they will remain where they are because they will not open their minds to new avenues of making money and getting ahead. Suddenly you find people sitting up cos no one wants to be “narrow minded”. There you are…. Half battle won! Then the guest speaker came on. He was a great orator. He could have sold ice to an Eskimo and I am not even exaggerating. Now our minds were opened…. And we were told how abs lucky we were that there was a success training programme coming up the very next day. I mean when I felt lucky I never thought I would be THAT LUCKY!!! Once you enrolled with their company after paying about 4000 bucks you get to go to the programme in a 4 star hotel abs free (Read the last line in an excited kind of orgasmic voice… the way they say in the TV show)
The speaker said that we earn what we dream of. Our value remains at that level. So if we dream of living a clerks life we will remain that. To get out of that thought process we had to start dreaming big. This line I considered to be worth the Rs.30 I paid as the entrance. Yes what he said was abs right. You have to define your own value and work towards reaching that goal.
No I didn’t enroll for the seminar. Maybe for them I am a close minded person…. But I don’t believe in selling herbal/medicated products to anybody. I don’t have faith in miracle products which helps you reduce/gain weight within a few days when you don’t know about the long term effects. All the agents from the company were seen sipping these products ( makes one wonder if you can get addicted).
Untangling myself from dreams of mansions and dream cars, I got away from there…. My “narrow mind” and middle class values intact. Figured that I am not an adventurous person at all nor “open minded”. Guess entrepreneurs are made of diff stuff!